It’s That Feel — Bissell Brothers Brewing Company in Portland, ME

“Breweries and beer bars have gone through a rapid, massive transformation in past 15 years, distribution hasn’t really changed, more or less,” says Peter. He pauses to clarify. “It’s a vital thing—breweries need distributors. But there needs to be smaller players, and we saw this. We didn’t want our beer to be another SKU, and we didn’t want our beer to be used as a tool.”